The brief

Norma's Kitchen is a cookery school passionate about giving children the skills and knowledge to cook healthy, delicious meals from scratch. Led by Jen, she brings the joy of cooking to schools through after-school cookery clubs and children's birthday parties.

 

The brief was to create Norma's whole brand identity and marketing materials, including a user-friendly website for parents and caregivers to book clubs.

​

The outcome

 Jen and I shared ideas using a Pinterest board, I then had a good vision of a brand that she was looking for which would show vibrancy and playfulness, with a touch of rustic charm, targeted to her primary audience – children and their families.

The launch flyers were distributed to families, telling them about the clubs being held at their schools and directing them to the website. Within just one week of going live, over half of the clubs were fully booked! This amazing response continues as her school clubs consistently reach full capacity each term.