The brief

Cookridge Community Run is an annual event consisting of a 10K Race and Fun Run, raising funds for Cancer Research UK. Held in memory of a local man, Gareth Dunn, who raised over £100,000 for the charity before his untimely passing at 27, the event is a tribute to his legacy.

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My role was to create marketing collateral, event materials and a website to encourage runners to participate in the race. The objective was to secure sponsors and supporters, maximise participant registrations and raise substantial funds for charity.

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The outcome

The Cookridge Community Run saw full entries, with 400 dedicated runners completing the race, resulting in an impressive £10,000 raised for Cancer Research UK and local charities. (Figures based on the race in 2022).