The brief

Creative Tech Fest is an annual two week festival, celebrating a combination of creativity and technology. Offering a diverse selection of workshops, talks, and immersive experiences, the festival is aimed at young innovators and tech enthusiasts, with the target audience being young people aged 14-18, their families, educators and local businesses.

The 'always possible' team did the research into brand and persona development and I was commissioned to refine and bring to life the final logo, brand assets and brand guidelines for the festival.

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The outcome

After conducting thorough brand development research, 'always possible' discovered that neon colors and hexagon shapes would best represent Creative Tech Fest. I created a few options for them to review and we eventually settled on an effective, standout logo design. I provided this logo in various formats for use across digital and print marketing collateral. I developed clear brand guidelines for other users to ensure consistent branding usage. I created some examples of design layouts for various materials as a guide and suggested imagery.