The brief

Creative Tech Fest is an annual two week festival, celebrating an intersection of creativity and technology. Offering a diverse selection of workshops, talks, and immersive experiences, the festival is aimed at budding innovators and tech enthusiasts, with the target audience being young people aged 14-18, their families, educators and local businesses.

The 'always possible' team spearheaded brand and persona development research, laying the groundwork for our collaboration. I was commissioned to further refine and bring to life the final logo, brand assets and comprehensive brand guidelines for the Creative Tech Festival.

​

The outcome

After conducting thorough brand development research, 'always possible' determined that neon colors and hexagon shapes would best represent Creative Tech Fest. I created a few options and we eventually settled on an effective, standout logo design. I provided this logo in various formats for use across digital and print marketing collateral. I developed clear brand guidelines for other users to ensure consistent and cohesive branding usage.