The brief

Abington Automatic is a driving school based in Northampton specialising in automatic lessons in zero-emission electric vehicles. The brief was to create a brand identity that looks professional, clean and modern, using carefully selected brand colours and clear messaging.

The primary objective was to attract new customers by ensuring they were aware that the driving lessons offered were automatic from the outset with the aim being to streamline the inquiry and booking process. This would be achieved with eye-catching car signage and an engaging website.
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The outcome

The website has been a great resource for new students, with an average site session of six minutes. This shows that they are thoroughly engaging with the provided information before reaching out to book a lesson. Since launching the new name and branding, inquiries have become more streamlined, with only those interested in automatic lessons reaching out.