The brief

The Federation of Independent Retailers is an employers association that supports over 10,000 independent retailers and small businesses throughout the UK and Ireland.

 

They requested the production of a retail supplement for their members, which would include information from various suppliers to help with new business building opportunities. This supplement needed to be developed in accordance with newly established brand guidelines. Additionally, they require the creation of an annual wall planner each year.

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The outcome

The brand guidelines were fairly new when I worked on this project, so it was exciting to dive in and showcase creativity with the page layouts while ensuring brand consistency. I decided to include key points for each supplier to highlight their offerings to the members of The Fed. The wall planner required a keen eye for detail to ensure all the information displayed was accurate.