The brief

The RPRA is an association for pigeon fanciers and racers across the UK.

 

The brief was to create a new identity for the RPRA's junior club inspiring young enthusiasts to join and ultimately fostering greater engagement among youngsters in the sport of pigeon racing.

​

The outcome

I developed a fun and bright brand for the junior club, aimed at capturing the imagination of the younger generation. I designed a leaflet explaining the various membership options and created an exciting quarterly newsletter with articles about their activities, ensuring the junior members could read about each others activities.